Meow meow meow meow

Top secret 🤫 little fella

Creative strategy for ecommerce brands

Ads that sell
at scale.

I study your buyers, write the concepts and produce the ads. My creatives drove $1.46M in tracked sales in the last 60 days.

$1.46M
Tracked revenue
$987K
Ad spend behind my creatives
$509K
Revenue from one concept
+24%
Revenue growth, Sep to Oct

Meta-reported results for my creatives, Sep to Oct 2026.

Worked with
UGGStefan GeorgiJordan WelchWill RiveraJason HartmanKayla BarnesTikScale
Selected work

Every format,
one standard.

Every ad here started as a brief I wrote. Tap any video to hear it.

Scaled winners

The ads that took the most spend

Made with my AI production system

Brief to finished ad, no editor

Skincare wins

VSLs and story songs for DTC skincare
Case studies

What the numbers say.

DTC beauty brand · VSL

One concept drove $509K in revenue.

I built a cold-traffic VSL around one clear enemy that every buyer already owned. It became the account's main scaling ad, and two iterations of it scaled too.

$509K
Revenue
$354K
Spend
#1
Top-spending ad on the account
Korean skincare brand · Story song

A song ad that sold 699 units in 9 days.

The story follows a woman who catches her husband cheating in Miami. On the flight home she gets bumped to first class and meets the woman who hands her the cream. The product shows up inside the story, so the ad feels like content. A second song ad for a subscription product beat its ROAS target by almost 50%.

699
Purchases in 9 days
$26K
Spend
769K
Impressions
1.18
ROAS on a second song, against a 0.8 target
DTC skincare brand · VSLs

Two mechanism VSLs, both near 2x on cold traffic.

The rosacea VSL showed buyers that their skin had three problems at once, which is why every cream they tried only fixed part of it. The second VSL took on a dark-spot problem most women never search for, and made it easy to talk about.

2.43
ROAS, rosacea VSL
1.94
ROAS, dark spot VSL
Process

From research to results.

I run research, writing and production myself, so a new idea can be live within days.

Research

I study your buyers, your reviews and the ads already working in your market.

Concepts

I turn that research into angles and write director-level briefs and scripts.

Production

My AI production system turns briefs into finished ads in many formats at high volume.

Iteration

I read the numbers each week, scale the winners and build new versions of them.

About

Hi, I'm Ryan.

I run CopyCore from Montreal. I write and produce direct-response ads for ecommerce brands, mostly in beauty and skincare.

I trained in direct response under Stefan Georgi and spent years writing emails, funnels and VSLs before I moved into creative strategy.

  • Trained underStefan Georgi
  • Former COOGrow Your Offer
  • SpecialtyVSLs, songs, animation, UGC
  • Based inMontreal
Taking on a small number of brands

Let's make your
next winner.

Work with me →
© CopyCore Inc.Montreal, QC